EVENTFAQS - MTV to gatecrash the Storm Festival

NEWS

MTV to gatecrash the Storm Festival

Tue 17 January 2012

Music, parties, events, nightlife - the catchwords of the youth of today. In a game of word association, close on the heels of these words would be MTV, a brand that has come to be synonymous with the passions of the youth culture. Even in just the last few months, MTV has been an official partner of the F1 race and Sunburn, and was the media partner to the Metallica concert. In keeping with this positioning, MTV is launching a new initiative, MTV Gatecrash, which will give its fans privileged access to events around the world.

Be it a musical festival, carnival or a cultural extravaganza, MTV Gatecrash will allow winners to jump the queue and enjoy the festivities MTV style. MTV Gatecrash, which will include a series of events running through the year, making a pit stop at different music festivals, will be a forerunner in innovating different ways to bring the best available events for fans in India. MTV Gatecrash takes off this month with the music festival Storm, a campout music festival scheduled to be held on Jan. 21 and 22 in Coorg, Karnataka. MTV Gatecrash with Storm is a multimedia initiative which includes a campaign across TV and digital arenas.

Commenting on the concept of Gatecrash, AdityaSwamy, EVP AND Business Head, MTV India said: "Young people are experience junkies and since virtual experiences are the norm today, real ones are becoming even more special. With MTV Gatecrash, we will give people a chance to touch and feel the magic of the best in live entertainment, be inspired by the creativity of the performers, and create social currency out of this once in a lifetime experience."

Besides being a music festival, Storm and MTV will also promote a strong conviction towards preserving the environment with an eco-friendly venue, minimal usage of plastic and innovative recycling techniques. Storm Festival promises to fulfil the green-cause and will be a drug- free zone with a zero tolerance policy.

Commenting on Storm, Lavin Uthappa, Managing Director, LiquidSpace Entertainment said: "With a strong conviction towards preserving the environment, team Storm takes the concept of a ‘responsible tourism experience' to a new level. This initiative will also strongly address a few of present global concerns and doing our bit to prevent environmental degradation through innovative strategies and technology. It's a complete experience for all age groups with multiple stages, food corners, a flea market, an adventure zone and a camping area where each individual at the festival can enjoy music, nature, food and adventure."

The festival will have over 30 artists from across the globe performing on multiple stages. They include bands and DJs like Indian Ocean, Leslie Lewis, The Raghu Dixit Project, Judge Jules, Henrik B, BREED, Pearl, Nikhil Chinnappa and others.