South Indian film-based magazine 'Southscope' has announced the first edition of 'Lux Sandal Southscope Cine Awards'. In a bid to recognise and reward talent across South-Indian States, the publication has organised the awards ceremony at the HICC (Hyderabad International Convention Centre), Hyderabad on September 19, 2010. The event management agency appointed by the publication could not be ascertained at the time of publishing this report.
Announcing this at a Press Meet organized in the city, Moorthy Sreenivasulu, MD and Publisher, Southscope, said, "We want to honour the originality and excellence of filmmakers, actors, technicians and artists across the four South Indian film industries viz. Telugu, Tamil, Malayalam and Kannada."
Various Film Stars Shramila Mandre, Jennifer Kotwal, Sanjjanaa, Nidhi Subbaiah and Diganth also spoke on the occasion and disclosed the nominations from Kannada film industry. The theme for the awards is 'South is One'. Elaborating on the same,Sreenivasulu, said, "Breaking cultural barriers is something the South Indian film industry can teach the world. Be it films made in Tamil that have become blockbusters in Telugu and Kannada regions, or Telugu actors whose star value has transcended regional borders, or Malayalam cinema that has caught the imagination of movie-goers across all four states, or the lilting Kannada film music that has caught the ear of listeners irrespective of the language they speak - the power of oneness, is all-pervading in South India Cinema."
Giving details, Rajendra Prasad of Sprint Telefilms said that Southscope has followed a stringent selection process by eminent jury personalities - professionals from the film and music fraternity. The guest list for the scintillating Southscope Cine Awards 2010 comprises of the leading celebrities from South Indian cinema. It is expected that Sridevi Boney Kapoor will also grace the occasion and give away a very important award.
As an interlude to the presentation ceremony, there will be performances by prominent film personalities including Genelia, Tamannah, Mamta Mohandas, Charmme, Sruthi Hassan, Reema Sen, Vijay, Yash, Arjun, Bharat and others. Current Indian Idol, Sriram will also be performing at the event, which is hosted by Shriya Saran and Shyam.
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