This event is targeted towards the youth to encourage them to voice their fight against corruption. Yuva Nxt claims to have received thousands of entries through print publicity out of which, five winners were selected and were awarded gold medals.
Commenting on the initiative, Jeetu Mirwani, Business Head, Lokmat Connect said: "Yuva Nxt has always promoted the idea of freedom of speech and expression. Much like the story, we as a youth forum have encouraged the youth of Maharashtra to share their experiences on how they have fought against corruption or red tape in any form. We have promoted the contest extensively through print media. Our client tied up to create a multimedia buzz for the movie and therefore, we created this promotion."