Shankar Suryanarayan, Chief Marketing Officer, Landmark Group India said, "The aim of the event was to create the right amplitude of noise to register the new store in the minds of the residents of the city. A mix of well thought-out activities were executed ranging from a press meet, float road show, look walkers and more. The impact of our launch activities were immediately seen as the following weekend the newly opened stored received a huge number of walk-ins."

Vijay Raj, AGM - Events and Promotions (South India), Brand Promotions said, "We have been working with the store for the past two years and they are one of our esteemed clients. The launch event was held for the press and around 40 people attended the event. At the event, there was a live Nasik dhol performance by a group and also several promoters were carrying static displays of Lifestyle branding. The launch event was followed by a 10 day canter activity through which 15,000 people were engaged."

A branded canter moved around the entire city of Nagpur for the 10 days conducting basic two minute interactive games with prospective consumers.