In keeping with the need for awareness about this burgeoning problem, the Landmark Group and My FM have launched the ‘Honda Brio Road Safety Campaign', to bring about awareness of safe driving. The initiative launched on Feb. 27 and will end on March 7.

The campaign was launched at Landmark House by Shri J N Barevadia, Joint Director, Transport and the DCP Traffic Police, in the presence of Shri Sidharth Khatri; Inaba, Director Marketing, Honda Siel Company Ltd.; Shri Amit Khatri, Representative of GCCI Shri Mahendra Patel; Smt Nayana Shah; and other prominent citizens. Sanjay Thakker, Chairman, Landmark Group, used the occasion to pledge the Group's support to such causes and appealed to all to make the city an accident-free city. Inaba, Director Marketing, Honda Siel Company Ltd., also took the pledge, along with other distinguished guests.

Over the course of 15 days, with the support of the Ahmedabad Traffic Police, the campaign will approach drivers at important road junctions and gas stations and encourage them to make a pledge that they will drive safe and have empathy towards fellow drivers and pedestrians.