Commenting on the campaign, L.K. Gupta, VP-Marketing, LG India said: "Today's consumers want the very best of everything. They want better quality, differentiated features that aid convenience, strong after sales service standards, world class designs and highest standards of consumer engagement. We have introduced LG Lifestyle & Service on Wheels with the sole aim of coming closer to our consumers and building an emotional connect. This is one of the finest experience and service led initiative the consumer durable industry has ever witnessed. We are confident that with this unique initiative, LG will certainly witness positive change in the customer service space and significantly raise the bar of customer aspirations."

In accordance with the current consumer trends, the 'Lifestyle and Service on Wheels' campaign is an initiative that provides a lifestyle experience lounge showcasing LG's premium range of offerings. It aspires to provide clients with a firsthand experience of the products. The LG bus, which has been retrofitted to adopt the décor of a modern home, gives the consumers a realistic in-house feel. The bus embodies both style and technology, converging with LG's 'Life's good' philosophy. In its endeavour to establish a direct connect with the customers, the LG bus is accompanied by a lifestyle consultant and a service engineer, who solve the various lifestyle and technical queries of the clients.

RC&M has already taken this campaign to more than 100 RWAs across 16 cities, meeting close to forty thousand customers. Priya Monga, Business Head, RC&M said: "Exhibiting all the premium and much aspired LG products, the lifestyle lounge in bus serves as the perfect tool to enter the consideration set of the target group and leverage their loyalties for the brand, effectively giving LG a competitive edge."

The bus travelled to Mumbai in June, and will be seen in Kerala for Onam and in the northern territory around Diwali.