VAS Africa is the foremost forum which investigates the current scenario of the telecom industry in Africa. The conference debates and explores business models that maximize the potential of the telecom industry. Strategic decisions are made in relation to increasing customer spend on new and attractive services. The speakers panel at VAS Africa consisted of leading CEOs, Senior Ministers and international solution providers. The conference saw presentations made by industry leaders, discussing both present and future strategies of VAS.

Kettle Communications was appointed on the basis of a multi-agency pitch. They were responsible for the conception and execution of the Comviva pavilion at the exhibit. They took care of all the implementation details for both the days. The design chosen was relatively simple, with transformation being the key idea. Origami cut-outs were used to symbolize ‘transformation'.

Commenting on the event, Dipankar Chakraborty, COO, Kettle Communications said: "It was a fantastic platform for an agency to showcase its creative solutions to the other global players who were present at the convention. The creative showcase was an attraction for the participants, thus helping the brand to offer their solutions on such a global platform."

The top 20 leading international telecom companies of the world participated in the VAS Africa exhibit, making it a global platform. VAS saw participation from Spice, Business Connexion, Intersec, Huawei, SSD- Tech, Lumata, Opencode, and many more.