The activity involved the customers trying their luck to find the cup cake that will win them a diamond ring worth Rs. 15,000 - Rs. 20,000 by Kama Schachter. Besides the one lucky winner for the diamond ring, the other cupcakes were baked with surprise gifts and vouchers worth Rs. 10,000 each and 1 gm gold coins. The participants received gift vouchers worth Rs. 1,000. As a part of the promotions, invites would be distributed in the form of direct mailers to residents to create excitement about the brand.

Speaking about the event, Colin Shah, MD & CEO, Kama Schachter, said: "The Eternal Luck with Kama promotion had a good turnout, new customers visiting the store and also a considerable sales number being recorded. The idea behind the initiative was to get buyers invest in diamond jewellery instead of the usual gold purchase on the occasion of Akshay Tritiya, as well as create awareness about our new retail outlet. Both these goals were successfully achieved."