Speaking about the event, Ananya Narula, AVP, KOOH Events said: "The event was the first edition of Kooh Event's property- ‘It's A Knock Out'. The format has been brought to India for the first time ever as a result of an exclusive deal with UK events company, Off Limits, who is the proprietor of the game format. All the other events organized by KOOH have been exclusive corporate or institutional events which were either pure employee engagement or learning and development based for corporates, and a carnival or parent-child-teacher bonding or community bonding events for schools or the community."
Narula added, "We are targeting Delhi next for the Kooh 'It's a Knock Out - Corporate Edition - North India'."
The event witnessed 11 eminent organisations with teams of more than 12 playing games like Medieval Madness, Busy Bee, Creepy Crawly, and Fe-Fo-Fi. The participants included names like Wockhardt, TCS, Fidelity India, ABC Consulting, Group M, KPMG, Kotak Life, DDB Mudra, IIFL, E&Y and HDFC. Mudra Group was awarded as the champion while Kotak Life won the most spirited team award.
Sponsors associated with the event were Budweiser and Indage, who were the official beer and wine sponsor respectively. They benefited by engaging with their target audience by giving them the right platform to build their brand among their potential audience.