This conference will bring together top level industry professionals who are looking to overcome the numerous challenges they face while marketing to rural areas, and discover innovative marketing and sales methods that will aid in effectively reaching out to the rural populace. The conference aims to highlight the ongoing issues and success stories of organisations which have tapped into rural markets and are experiencing business sustainability and growth.

The topics that will be discussed at the event will include deciphering the behaviour and psychological mindset of the consumer, creating brand awareness in media dark areas using traditional media and innovative ideas to appeal to the rural consumer, customizing products and services without diluting the quality to capture rural customers, and acknowledging the purchasing power of the rural consumer.

The chairpersons at the conference are R V Balasubramaniam, Vice President, Reliance Industries; and Benjamin Mathew, Partner & Co-Owner, MART. Veerendra Jamdade, CEO, Vritti Solutions, a first generation entrepreneur and a reputed rural market expert with over two decades of experience in the rural spaces, will be the keynote speaker at the event and will share inputs on how corporates and brands can effectively reach out to rural consumers in India. Other speakers include representatives from ITC, Godfrey Philips, Tata Tea, Nokia, HDFC Bank, Acer and other such prominent companies.

On being the silver partner of the event, Jamdade said: "It gives us immense pleasure to be able to say that we are associated with an event of this stature. We are looking forward to sharing our points of view and providing insights to all who will be present for the conference."

Vritti i-Media is an audio and video advertising solution with over five years of proven efficiency, message delivery and rural market reach for their clients in fields including banking and finance, telecom, education, lifestyle, agriculture, local businesses, and more.