Updated on 17 May 2012
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IMG Reliance initiates 17th edition of The Aircel Chennai Open
Thu 01 December 2011
The Aircel Chennai Open, India's and South Asia's premier ATP World Tour tennis event, is a property operated and organised by IMG Reliance. This tournament will be held from Jan. 2 to Jan. 8, 2012 at the SDAT Tennis Stadium, Chennai. This will be the 16th edition of the tournament in Chennai and 17th edition in India.


This edition of the tournament will witness Indian and International participants like Janko Tipsarevic, Nicolas Almagro, Stanislas Wawrinka, Somdev Devvarman, Marin Cilic, Xavier Malisse, and Milos Raonic, amongst others. The tournament will begin with a qualifying round on Dec. 31 and Jan. 1, followed by a tournament from January 2-8, 2012. The finals will take place on Jan. 8, 2012. The prize money for the game is US$ 450,000.


Speaking on the occasion, Ashu Jindal, COO, IMG Reliance said: "The players selected for the tournament comprise of participants from 16 countries. For the first time in history, we will have three previous winners participating, namely Xavier Malisse, Marin Cilic and Stanislas Wawrinka. The Aircel Chennai Open will engage more than 35,000 spectators and officials at SDAT Tennis Stadium, Chennai and will interact with an additional 15 lakh visitors over the seven-day tournament."


The brands associating with the Aircel Chennai Open will receive regional, national and international exposure and brand visibility onsite and on television. Additionally, the brands will benefit by associating with athletes, through which they will get an opportunity to showcase their products. Furthermore, the tournament will be broadcast live in India and South Asia on Ten Sports, apart from promoting the initiative through social media platforms and the official website.


The title sponsor for this tournament is Aircel, while the platinum sponsors are the Government of Tamil Nadu, Indian Bank, United India Insurance, Murugappa Group and the Indian Overseas Bank. The gold sponsor is Larsen and Toubro Ltd. The other official sponsors for the tournament are FedEx, Ricoh and Volvo. The real estate partner for the event is Vijay Shanthi Builders, print media partner is The Hindu, healthy snack partner is Nature Valley, hotel partner is The Park, and apparel and footwear partner is Wilson. The official broadcasting partner is Ten Sports and www.bookmyshow.com is the tournament's ticketing partner.



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