Hungama.com recently launched Hungama Music Buddies, a social networking website which connects young people together through music. In order to promote the initiative Hungama.com is organising college activation programs in Mumbai from August 9 to 27. The activation programs at the colleges are being managed by Encompass Events.
The promotions for the activation are being done through Radio Mirchi. Commenting on the activity, Sriram Kilambi, Sr. VP and Station Director, Radio Mirchi - Mumbai said, "Music Buddies is a very innovative concept where music acts as a platform to connect with those who have similar choice of music. It is a great opportunity for Radio Mirchi as well to connect to its TG through music."
At the colleges, several games are conducted where students can win Pulsar Bikes, HP laptops, Wynncom mobiles and more gifts. They will also be encouraged to register and be a part of the website Hungama Music Buddies.
Chanda Singh, AVP and Regional Head - West, Encompass Events, said, "The activations will be conducted in the top ten colleges of Mumbai. We were roped in to manage the activity by Radio Mirchi as we have been working with them on several projects."