Commenting on the association, Sanjay Tripathy, Executive Vice President - Marketing and Direct Channels, HDFC Life said, "We are glad to continue our association with Rajasthan Royals for the third consecutive year. With a new, young and energetic team this year, along with some highly experienced international players under Shane Warne's leadership, they continue to epitomize the values of resilience, commitment and intensity and never say die attitude. This spirit goes well with our brand thought - Sar Utha ke Jiyo."

In this association with the Rajasthan Royals, HDFC Life will reward excellence on the field with the ‘Sar Utha Ke Jiyo'- Most Valuable Player of the Match award. The Rajasthan Royals coaching staff including team skipper, Shane Warne will select the Most Valuable Player of the Day from the Rajasthan Royals team. This player will receive this honour along with a cash incentive of USD 1000.

Also speaking about the association, Sean Morris, CEO, Rajasthan Royals said, "We are delighted to continue our association with a brand of the stature of HDFC Life as we have always looked at building long term relationships with our sponsors. HDFC Life, through its innovative communication, has managed to capture the true essence of the Rajasthan Royals - tremendous self belief and confidence. What they do does not merely derive value out of the association like traditional sponsors, but adds a lot of value to the equity of Brand Rajasthan Royals."