Speaking on this association, Sanjay Tripathy, EVP & Head - Marketing and Direct Channels, HDFC Life said, "HDFC Life is delighted to share the privileges of sponsoring Rajasthan Royals with the volunteers of Yuva Unstoppable. In line with our motto of Sar Utha ke Jiyo, which empowers people to believe in themselves and live with pride, HDFC Life is proud to present these volunteers with an opportunity to experience an IPL match live at the stadium. This is a stepping stone towards a much larger corporate social responsibility initiative which we plan to launch in the near future."

HDFC Life will be associating with various NGOs across Rajasthan to provide this experience for the under-privileged throughout IPL 4 for all Rajasthan Royals matches held in Jaipur.