Jagran Solutions bagged this project on the merit of its past executions. Having executed some high-profile sports events for Red Bull like Speed Street and Campus Cricket, the agency crafted a perfect set-up by placing a rectangular stage in the open arena of Princep Ghat. The venue was embellished with sky trackers, CT scanners, LED screens and Pyros.
In a head-to-head battle, each participant performed for 30 seconds before passing the ball to his fellow participant; judged on variety, control, technique and style in a span of 3 minutes. The evening saw performances by Michael Keishling, winner of the Red Bull Street Style 2010, and Archis Patil, a Guinness and Limca World record holder in freestyle football.
Commenting on this occasion, Jagran Solutions COO Pawan Bansal said: "Red Bull is an excellent example of brand building through activations. All over the world it has a very strong association with adrenalin rushing sporting action. Such campaigns are a testimony of effective consumer engagement & relevant brand connect. Being part of such campaigns in the Indian sub-continent is extremely exciting for all of us."
The event which lasted for more than three hours witnessed Pradeep Ramesh declared as the winner who will now compete with winners from 40 countries in the global finals of Red Bull Street Style in Italy.