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NEWS
Goafest Committee selects speakers for knowledge seminars
Mon 19 March 2012
The Goafest Committee on March 14 unveiled the names of three renowned speakers for Goafest 2012 Knowledge Seminars - Amir Kassaei, Chief Creative Officer, DDB Worldwide; Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi; and Prof. John Philip Jones, Emeritus Professor at the Newhouse School of Public Communications, Syracuse University, New York.


The three speakers will impart their knowledge and expertise at the Goafest 2012 Knowledge Seminars to be held on April 20 and 21. Kassaei is one of the most lauded creatives in the world. He joined DDB as Chief Creative Officer and Associate Partner of DDB Germany in 2003. After joining the agency as the youngest DDB Chief Creative Officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany.


Meanwhile, Tobaccowala helps guide strategy and serves as a catalyst to innovation efforts across Vivaki - a Publicis Groupe entity that combines the collective scale, clout and talent sitting inside of Denuo, Digitas, Razorfish, Starcom MediaVest Group (SMG) and ZenithOptimedia.


Jones has spent 27 years working in the advertising agency business, mainly in branches of the J. Walter Thompson Co. in Europe and as a market researcher and manager of the advertising for major international clients. For eight years, he was the international account director on Unilever's Lux Toilet Soap, the largest-selling bar soap in the world.


Commenting on the line-up of speakers, MG. Parameswaran, Member of Goafest Committee, said: "We have lined up a galaxy of globally renowned speakers with an interesting mix of creative, branding, digital and media experts for the Knowledge Seminar this year. We conducted a survey last year and realized that the young delegates wanted Goafest 2012 to cover all aspects of communication at our seminars. Hence, we left no stone unturned to get the best speakers to enrich and enlighten young minds this year."


Arvind Sharma, Chairman, Goafest Organizing Committee added: "To reiterate our promise of having a bigger and better Goafest 2012, we have brought the best minds from across the globe to be a part of the fest and engage in conversation through their thought provoking ideas and discussions. I am certain that these speakers will add immense value to our event."


Goafest 2012 is being organized by AAAI and Ad Club Bombay, in partnership for the fifth year. Given the rising importance of specialist areas like out-of-home and ambient, design, digital and mobile advertising, direct, and integrated advertising, the Abbies at Goafest will have a provision for Grand Prix in all the nine verticals. The Grand Prix is being introduced in media awards as well.



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