Commenting on the association, V. Jayachandran, Managing Director, Garuda Polyflex Foods said: "The brand vision is to deliver a unique and fun experience to the consumers to enjoy moments out of the current straitjacketed world and help them to fight boredom. Garuda Polyflex Foods called for a multi-agency pitch which would help to translate the brand's vision into the delivery of a unique experience for consumers out of home, across touch points."
A range of on-ground activation programs have been planned for various products that Garuda Polyflex Foods is going to launch. The activations will be held initially in Bangalore and Chennai, followed by other cities in Karnataka and Tamil Nadu.
Speaking about the initiatives planned, Roshan Dalwani, Senior Business Manager, MOMS IES said: "Through the promotions, brand awareness and proposition will be communicated among the target category. We plan to start the activations in the month of May."