Commenting on the association between the Incredible India campaign and the Ministry of Tourism, Sahai said: "India is growing in its stature as a global destination for gems and jewellery and it was only a natural progression of that growing stature that we formalize the association take the GJEPC and its partner members to countries and frontiers yet to be explored. Jewellery symbolises our rich heritage and it's an attempt to urge the foreign nationals to take back a piece of this rich heritage in the form of jewellery."

Rajiv Jain, Chairman, GJEPC added: "We are in the midst of witnessing the growth of India as a centre for gems and jewellery and establishing it as an international destination. The Ministry of Tourism encompasses a range of countries that may hitherto not have been approached by the gem and jewellery industry, making it an opportune association which will go a long way in expanding the reach of markets that the industry reaches out to."

At the ‘India Evening', GJEPC highlighted the gem and jewellery industry's proficiency and facilitated the strengthening of bi-lateral trade between the participating countries. This was a symbolic meet where the participating ambassador's not only reiterated their existing positions in bilateral trade but also paved the way for new alliances between participating countries. The guest list included the Ambassadors of China, Switzerland, Austria and leading diplomats from Zimbabwe, Japan, Iraq, UK, USA, Brazil, Botswana, Chile and many others. The evening witnessed over 200 guests including senior Ministry officials.

The evening saw an exclusive fashion show by select jewellery retailers to showcase their range of jewellery to a truly global audience which went a long way in promoting Indian design capabilities to an audience spanning continents. Birdhichand Ghanshyamdas Jewellers, Jewels Emporium, Farah Khan, Varuna D. Jani, Dipti Amisha and associate partner Ganjam showcased the best of their collection at the event.