Commenting on their appointment, Anlyn Barretto, Project Manager, Fountainhead Events & Promotions said: "Having worked with Conde Nast on events such as Vogue Beauty Awards, GQ Men of the year Awards, Conde Nast Traveler Awards, etc., we were approached to execute this event as well. We were responsible for executing all aspects of the event including the logistics, manpower, sets, lighting requirements for the production house and the overall execution of the event."
Entries for the initiative by emerging fashion designers were accepted according to predefined criteria. From these, the judging panel first shortlisted 20 designers, who were further narrowed down to five based on interviews and the creation of a special capsule collection.
The main highlight of the event was the dressing up mannequins with each designer's creation. Each designer was judged for three outfits that they designed, which were prepared on site. Fountainhead and Conde Nast resources assisted designers with dressing the mannequins in the given limit of 15 minutes each.
The winner has the opportunity to be featured in Vogue India, along with a grand cash prize. Besides this, they also get a chance to commercialize their brand with a leading retailer, and gain access to platforms such as the Wills Lifestyle Fashion Week and a one-year business mentorship with an industry professional.
The Council of Fashion Designers of America (CFDA) and US Vogue, headed by Anna Wintour, created the annual CFDA/Vogue Fashion Fund.