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NEWS
Fountainhead executes third edition of Vogue Beauty Awards
Thu 09 August 2012
The third edition of the Vogue Beauty Awards took place on Aug. 1 at Taj Lands End, Mumbai. Vogue Beauty Awards 2012, executed by Fountainhead Promotions & Events, saw over 55 awards being given out in various categories of beauty including skincare, hair care, makeup, styling and fragrances.


Commenting on their executing the event, Nupur Desai, Assistant Manager, Client Service & Event Operations, Fountainhead Promotions & Events said: "Fountainhead has a longstanding relationship with Conde Nast, under whose banner comes brands like Vogue, GQ, Architectural Digest and Condé Nast Traveller. The Vogue Beauty Awards were initiated in 2010, and has been executed by Fountainhead ever since its inception."


Oona Dhabhar, Marketing Director, Conde Nast India added:"Beauty has always been an integral part of Vogue India. The Vogue Beauty Awards were conceptualised to recognise and celebrate the best in beauty and the overwhelming support of the industry since their inception in 2010 is testimony to their success."


Taj Lands End was also the venue for the judging round for the awards, which took place a few weeks ago. The judges included actor Sonali Bendre; Priya Tanna, Vogue Editor; Oona Dhabar, Marketing Director, Conde Nast India; and former model Namrata Barua Shroff; among others. More than 1,100 entries were received for these trade awards across the various categories.


Apart from the beauty brands, a host of celebrities were also awarded excellence awards. Bollywood actor Kajol, who features on the August cover of Vogue, was presented with the ‘Timeless Beauty' award while actor Farhan Akhtar won the ‘Most Beautiful Man' title. Some of the other recipients included model and actress Diana Penty; British beauty pageant titleholder, model and actress Amy Jackson; actress Ileana D'cruz; model and actor Angela Jonsson; and several beauty, nutrition, makeup and photography professionals.


The awards were attended by the who's who of the industry, including models, Bollywood celebrities, and some of the biggest brands in the lifestyle space. Overall, about 225 people attended the event.



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