As part of the event, a 70 ft. tree was placed in front of the courts of both the malls, where people wrote their wishes and hopes on helium balloon and heaved them onto the tree structure. Alongside this, an on-ground festive carnival was organized which engaged people through games and other engagement activities. The event included live performances by well-known artists and bands. Fun activities like magic shows, puppet shows and storytelling sessions were a part of the celebrations. The venue was decorated using red and white. In a span of four days, the Fever Tree of Wishes attracted over 7.5 lakh people in both cities.

Speaking about the initiative, Harshad Jain, Business Head, Fever-Radio and Entertainment said: "The ‘Fever Tree of Wishes' is an event that is meant for mass connect. It is targeted at families and is conceptualised to give people a reason to rejoice during this time of year. Fever Entertainment is a two year old organization and has a full-fledged team of experts to strategize and execute such properties. Alongside this, we have partnerships with a few vendors who helped us out at some stages during the event. In terms of the growth of the property, we extended it to Bangalore this year."

Alpenliebe was the lead sponsor of the initiative, while the other sponsors included Bharat Matrimony, Club Mahindra, Marks and Spencer, Tata Nano, BILT, Vasan Eye Care Hospital, Davanam Jewellers, LG Cinema Smart TV, Galaxy Projects India Pvt. Ltd. and Lifestyle. The brands benefited through visibility given on-ground as well as in print, online and radio. There were both direct and indirect engagement activities that were planned around these brands to add to their visibility, and they were provided with stalls that helped them connect directly with the target group.

The event was extensively promoted through online, radio, print, and outdoors medium. There was a wishing tour organised from Dec. 19 to Dec. 22 through which Fever Entertainment created buzz by interacting with people.