Commenting on the tie-up, S Keerthivasan, Business Head, Fever 104 FM said, "It gives us immense pleasure to continue our relationship with Kolkata Knight Riders and support the team this year too. We have tremendous experience in presenting cricket in a never-before avatar and we look forward to bringing alive the IPL action for our listeners in Kolkata. We have a very strong and dynamic team this year and as the most loved radio station, we shall go all out to ensure that we can bring alive the thrill and passion of cricket for the Kolkatans."

Fever 104 FM has witnessed an encouraging response for it initiatives in Kolkata and with this relationship, Fever listeners can look forward to some great on-air content and exciting opportunities to be a part of all the fun and cheer this cricketing season.