Commenting on the activity, Nipun Singhal, President, Fedders Lloyd said, "The aim of the activity was to display Fedders' products like all LED screens including the latest 3D LED screens, different types of air conditioners, Cassette conditioners, clothes dryer, garment steamer, bread making machine and others. We have decided to conduct mall activations as it is a festival period where many families visit malls. We wanted to benefit from the high footfalls at the mall."

At the malls, a stall will be created where Fedders Lloyds products will be displayed and demos will be made to the audience. An Emcee will engage and entertain the audience through attractive activities and prizes. A seven member team will be present in each city for the activity.

Suresh K.K, Head Sales, SpaceandPeople India said, "We are a specialised agency for mall space bookings for events and promotions, with national and international experience of over nine years. We act as consultants to clients and book strategically best locations within malls as per the campaign objectives. For this activity, we were well briefed on the target audience and that gave us our direction. What helped us the most was advance planning, which helped us to book 95 per cent of malls by early September and thus get the best locations in all the malls in each city."

The activation will be held in Mumbai, Delhi NCR, Chennai, Bengaluru, Chandigarh, Jalandhar, Amritsar, Ludhiana, Ahmedabad, Indore and Pune.