Updated on 17 May 2012
SEARCH
SUBSCRIBE TO NEWSLETTER
Please enter your E-mail
Please enter valid E-mail
NEWS
MTV Samsung Mobile Gang Next 2.0 powered by Aircel rides on F.A.L.T.U
Tue 29 March 2011
In its second season, 'MTV Samsung Mobile Gang Next 2.0 powered by Aircel' continues its hunt for the youthful gung-ho personalities to represent MTV, Samsung Mobile and Aircel as brand ambassadors. 100 college gangs from the 10 cities of Mumbai, Delhi, Bangalore, Pune, Kolkata, Chandigarh, Chennai, Indore, Ahmedabad and Hyderabad got a chance to be in the spotlight after an audition process conducted by the MTV VJs and Samsung Mobile. Each gang has five members and each member is armed with the latest in mobile technology that Samsung Mobile has to offer

The final tasks were announced at a press conference in Mumbai by the cast of Bollywood film, Faltu - Ritesh Deshmukh, Jackie Bhagnani, Puja Gupta and Remo Dsouza. They announced three tasks which would mark the countdown to the finale of the MTV Samsung Mobile Gang Next 2.0 powered by Aircel program.

The first task was related to 'brand identity' where each gang needed to find appropriate association - gang logo, gang call and introduction to team members. The second task involved engaging with foreign tourists populating their ‘Must see Must do' calendar while traveling in India. The third task involved portraying creativity in food and beverage by presenting a signature cold refreshment along with a promo selling this drink online. All the tasks were facilitated by integration with the latest mobile technology from Samsung Mobiles.


Commenting on the activation, Aditya Swamy, Channel-Head, MTV India, said, "Gang Next is among the largest youth engagement programs in the country. 100 colleges, 10 cities and over 5000 gangs taking part is a reflection of the fact that multiplatform activation is the only way to engage young people."


The announcements for and interactions with the gangs were done on platforms such as MTVIndia.com, MTV and the MTV GangNext Facebook page. These tasks were also announced on the 'Blyk' service by Aircel, which helped the gangs plan their next step while on the move.



Talent Central
  • General Manager- Productions
  • General Manager- Exhibitions/Retail
  • General Manager- Weddiings
  • General Manager- Business Development.
  • Manager (4 positions) – 1. Productions, 2. Exhibitions/Retail, 3. Weddiings, 4. Business Development.
  • Creative Jerks – 2 positions
  • Senior Event Designer
  • Content Writer
  • Visualiser/ Senior Graphic Designers
  • Assistant Manager – Production
  • Senior Executive – Production
Market Pulse
!
Grishma Shah, Head of Image Management, Percept Talent Management
Copyright 2009 EVENTFAQS