Encompass was responsible for conceptualizing the event, designing the theme and how it would be interpreted for the local market, artist management, and final execution of the event. While Encompass has a strong relationship with the Godrej brand, its relationship with Godrej Locks Locking Solutions & Systems is more recent - spanning three years. While Encompass has executed a few domestic events in the past, this dealer meet was the first international event under their International Business division.
The content was designed to include the launch of the theme for the partnership, communicate the plans for the future, and unveil the product range display which allowed the dealers to experience the brand's offerings in an as localized as possible setting. There was also a special exchange of silver salvers to mark the partnership between Godrej Locks & Nabina Hardware. The entertainment for the evening was provided by stand-up comedian Nitin Mirani who staged an interactive performance for the audience.
The event was also attended by the Indian Ambassador in Qatar, Mrs. Wadhwa who said that it was a memorable occasion to see an Indian company of Godrej's stature commemorating its partnership with a local company.
According to Megha Ghosh, Account Director - Client Services, Encompass: "Understanding the local market is extremely important for an international event, especially when the audience that you are catering to are locals. Godrej Locks Locking Solutions & Systems is the oldest and most trusted brand in India and it was important to create an event that showcased the strength of this brand, acknowledged their partnership with Nabina Hardware, and established it as a formidable presence in the minds of the local dealers. We also had to keep the culture of the local market in mind while keeping the entertainment quotient up. We share a very strong rapport with Godrej Locks Locking Solutions & Systems and, while this was our first event with their International Business team, they have deemed the event to be very successful and we are looking forward to partnering them on the forthcoming shows across other global markets."