The project, which took place over the course of two months, was divided into two sections - the pre buzz leading up to the event and the main awards night.
The pre buzz saw a contest titled ‘Godrej Ke Khiladi ‘ which had various competitions, such as dance and cooking, in which employees from all the Godrej companies participated. The contest was supported by extensive branding of the premises, which changed weekly, announcing the next week's competition and the winners of the previous one. A the end of the contest, the Godrej premises bore branding announcing the nominations across all categories for the Godrej Awards 2012 and branding for the awards night itself.
In addition to the contest, a flash mob performance to create hype about the big night was also conducted at the Godrej premises by around 50 dancers, who were a mix of professional dancers and Godrej employees.
The awards night witnessed performances by Godrej employees, besides the awards, which were given away in 17 categories. To support these awards, Encompass filmed and edited AVs for each category, highlighting the nominees and the achievements for which they were nominated. The awards were given away by the top management of Godrej, including the Chairman Adi Godrej, along with his daughters Nisa and Tanya Godrej, and his son Pirojsha Godrej.
Commenting on the awards, Sumit Mitra, EVP Corporate HR, Godrej Industries said: "At Godrej, we abide by the tenets of brighter living, and each employee and stakeholder adds to the experience of the Godrej culture. Making it a great place to work in is tough, but with talent, enthusiasm and a never say die spirit, we succeed each year. This year, we celebrated the Godrej Awards, our in-house rewards and recognition event, with great fanfare. The run up to the awards was an innovative four-week engagement involving all our six businesses, with each week involved exciting events such as Godrej Idols, our in-house dance competition, and Godrej Ke Khiladi events that encouraged high levels of participation. The Godrej Awards recognized exemplary performances and the dedication of our employees and our businesses across 17 categories, each nominee and winner was celebrated and felicitated. Like Thomas Jefferson said, "To whom much is given, much is expected", and our employees contribute significantly to making us a desirable place to work in and we live up to their expectations, year on year."
Sneha Kalbag, Client Servicing - Sr. Manager, Encompass added: "Encompass has been executing the Godrej Awards since 2006. Every year has new challenges and new innovations. Since the awards and awardees are the centre of attraction on this night, we created various nomination AVs, each with a different theme for all the nominees. It is one of the most prestigious and prized events we execute for Godrej, and we hope to take this relationship forward in the years to come."