E18 received the mandate for the event on the basis of a multi-agency pitch, resulting in their first association with BlackBerry. Designed by the Porsche design team, the new phone served as the inspiration for the evening, with the set design being inspired by the keypad. Exuding power and style, all elements of the evening, right from the invite to the concept formatting were inspired by the smartphone. Aluminium and leather brought together the signature styles of Porsche and BlackBerry and lent an edge of elegance to the evening.
The evening began with the hosts, Kabir Bedi and Kamal Sidhu, bringing the various aspects of the smartphone alive. World-renowned mind-reader Lior Suchard also captured the imagination of the audience with his abilities as well as with his BlackBerry anecdotes. The evening also featured two fashion sequences by Rocky S, which was also inspired by the smartphone and hence, incorporated elements of the same in the collection.
Commenting on the event, Navneet Mohan, Sr. Vice President, E18 said: "A historic launch indeed! E18 brings brands on-ground in very creative and unique formats. This has been our first venture with BlackBerry, and we sure hope this association continues. Power and Style is a truly dynamic combination after all...and we have them both!"
This glamorous sit-down dinner event was attended by members of high society. Drawing on the experience of Chhaya Momaya to identify the right profile, the guest list included a mix of Bollywood and business personalities such as Sonakshi Sinha, Sameera Reddy, Ashish Raheja, Neeta and Sunil Lulla, Suresh and Devika Bhojwani, Dia Mirza, Gauhar Khan, Neha Dhupia, Ayushman Khurana, and Aarti and Kailash Surendranath.