Touted as one of the latest international food, drinks, bakery and equipment trade events, it will receive participation from varied industries segments such as airlines, bakeries, bars/cafes, canteens, caterers, convenience stores, educational institutions, fast food outlets, food processors, government departments, grocery stores, health food shops, hospitals, hotels, restaurants, supermarkets, wine and spirits distributors, importers/exporters, independent retailers, manufacturers, wholesalers of food, beverage, and hospitality.

In a rapidly developing market like India, it is quite imperative to introduce an internationally established trade event to open another avenue for the growth of business which is the key idea behind this initiation.

With 138 exhibitors from 17 countries attending the 2011 Fine Food India last year, the current edition aims to surpass previous records, bringing in around 200 exhibitors and 5,000 visitors to the exhibition floor. The Chefs Master class will debut this year at Fine Food India. Talented chefs from all over the country will demonstrate their culinary skills by presenting delicious authentic cuisine. Along with demonstrations, expert chefs will conduct learning sessions on the know-how of grilling, baking and frying. Food demos in the Food Theatre, wine tasting and learning in the Drinks Academy, 5th Indian Sommelier Championships, seminars and conferences in the Business Forum will be among the other special features at the industry convention.

Commenting on the convention, Paul Phelan, International Director, Diversified Communications India said: "The inaugural Fine Food India 2011 was a great success with 138 exhibitors from 17 countries trading with 3,445 visitors and we are certain that this year's exhibition will draw in a huge success."

One can navigate the exhibitors area divided into specific product zones to find the latest offerings. Companies from France, Spain, USA, Australia, China, Russia, Malaysia, Thailand, Poland, Mexico, Pakistan, Iran, Chile, Italy and India will showcase their varied range of specialty and fine foods, gourmet foods, alcoholic and non-alcoholic beverages, ingredients and spices, bakery and biscuits, confections and snacks, dairy, hospitality services, etc. This will provide a wide networking platform for industry leaders to build relations.

A 360 degree marketing campaign has been chalked out to reach new and existing visitors globally. Print and social media platforms are being used along with PR campaigns to create the necessary buzz. The show is also receiving support from international media and associations for the same. Invitations will be sent out through mass mailers with special VIP invites for government institutions, ministries, chambers of commerce, industry associations and trade bodies.

Diversified Communications runs the international award winning Fine Food Australia Exhibition along with Fine Food Western Australia, Fine Food Queensland, Fine Food New Zealand and Lunch Australia. The worldwide Diversified Food group offers over 25 face-to-face food and beverage events and conference programs in North America, UK, Europe, Asia, Australia and now India.