The expo has a variety of products from national and international brands, including participants from China, Thailand and Turkey. The exhibition is a grand shopping experience for all with discounts and exchange offers from all major brands like LG, Samsung, Videocon, IFB, Voltas, Sony and Panasonic. The electronic items segment is a good crowd-puller with its slew of discounts and special offers. The collections in this segment include large double door refrigerators, sleek televisions and LCDs, washing machines, air-conditioners, cameras and camcorders.

The expo has made stall layouts in which pathways not less than 15ft wide have been planned for smooth flow of visitors during peak business hours. The IICF has also taken close care when it comes to safety, including public life insurance to the extent of Rs. 1 crore and safety measures like provision of firefighting equipment, reputed security agencies and required permissions.

"For seven years now, we have been hosting this exhibition. It brings all the brands under one umbrella and offers customers good deals. We have exhibitions at almost every major city in the country. We showcase products that are required in every household, so we know there is exponential growth in the property," said Umesh Chandra Pandey, CEO, IICF.

Vijay Sales is the electronic partner, Club Mahindra is the holiday partner and 92.7 BIG FM is the radio partner for the event.