The event was preceded by a press conference. Both the celebratory event and the press conference were managed by Collective Heads. Commenting on the agencies responsibilities for the event, Ganesh Pande, Managing Partner, Collective Heads stated, "We managed the event on a turnkey basis, including creative development, list management and ground execution. The high point of the event was the FINO book launch which was unveiled by presenting a larger than life replica of the book."

The event took place at the India Habitat Centre in Delhi on June 15. Minister of State for Finance, Namo Narain Meena, was the chief guest at the event while other prominent guests included Dr. K. C. Charabarty, Dt. Governor, RBI; M. V. Nair, Chairman, IBA; Nachiket Mor, President, ICICI Foundation for Inclusive Growth and Mohsina Kidwai, Member of Parliament, Rajya Sabha, amongst others. The event was covered by ET Now.

FINO was also recently awarded the top prize in the 'Banking at the Base of the Pyramid' category at the 2010 Financial Times Sustainable Banking Awards at London.