This event aimed to bring the brand closer to the end consumer and was pre-promoted through social networking sites, radio and television, three months prior to the contest.

This event was targeted towards the youth and engaged around 40 winners of the contest along with socialites, models and fashion designers such as Esha Deol, Dino Morea, Sikander Kher, Adhuna Akhtar, Sheetal Malhar, Aditi Rao, Atul Kasbekar, Mandira Bedi, Shibani Dandekar, Anushka Manchanda, Bhawna Sharma, Cyrus Sahukar, Pratichee, Shveta Salve, Rocky S, Abhishek Kapoor, Ritwik Bhattacharya, Bruna Abdallah, Shamita and Mashoom Singha, Bunty Walia, VJ Juhi and Andy, Channel V, among others.

Commenting on the event, Harshad Chavan, Managing Director, Cream Events said: "This was a multi-agency pitch through which we have been associated with each other. We engaged around 400 people in totality. Colgate plans to make this an annual property and we hopefully will manage this event next year too."