Keeping the brief in mind, Cream Events brought on board Mandira Bedi as the host for the event. She conducted a chat session with Dr. Porus Turner and Rekha Rao, V.P. Marketing, Colgate-Palmolive India Ltd., wherein they spoke about the benefits of using the brand. This event also marked the unveiling of the new Colgate Total TV advertisement featuring Rahul Bose and Mahesh Bhupathi. The event engaged 137 members of the media.

Commenting on the conference, Harshad Chavan, MD, Cream Events said: "The press conference was clearly focussed on making the audience understand the importance of dental hygiene and allowed the brand ambassadors to interact with the media, providing content and delivering the message of the brand."