Commenting on the event, Devopriya Das, CRI Events said, "The main objective of this event was to appreciate the dealers for their remarkable contribution to the organization, keeping in mind the targets attained, and to foster growth for the coming year. At the same time, the event focused on entertaining the guests with some enthralling performances and acts."

"Since the company considered its top dealers as 'kings', they wanted us to weave a theme around that. Giving a royal look and feel to the entire evening, we had performances by several artists" she informed.

The evening showcased a Russian quick change act, laser shows, an illusion act, Thai drums, Leslie Lewis and the Red Hot Funk show. Actress Minisha Lamba gave away the awards. The entire event was programmed on a Watchout screen, with special visual and sound effects, which created a larger than life experience for the guests.

Following this, the agency is also managing the parent company's five-day employee engagement program, 'Global Colour Week', across eight locations beginning October 2.