S. Arun Natesh, Head, Marketing, BS said "Business Standard is known for its in-depth analysis, and the views and opinions expressed in the paper are highly regarded. The panel discussions are a way of involving our readers. The quality of the debate goes up a couple of notches due to audience participation".
He further added, "The promotions for the event were done through print and television advertisements. 175 people attended the event. The event was by-invitation only. The event was sponsored by Bharti AXA and was telecast on Bloomberg UTV, who were the exclusive television partners."
Panelists for the event were Sandeep Dasgupte, CEO, Bharti AXA Investment Manangers; Sandeep Sikka, CEO, Reliance Capital AMC; A Balasubramanian, CEO, Birla Sun Life AMC; Nilesh Shah, Deputy MD, ICICI Prudential AMC and Rajan Mehta, Executive Director, Benchmark AMC as panelists. The event was moderated by Dr. Sanjaya Baru, Editor, Business Standard.