Big Bazaar, the flagship hypermarket retail chain of Future Group, gave its customers a chance to meet, greet and play a cricket match with RJs from Radio City, Radio One, Big FM and Fever FM stations. The winning team, Fever FM was given the ‘Shehar Ka No. 1 Cricket Fashion Team' title. Jay Bhanushal and Amruta Patki, Pond's Femina Miss India-Earth 2006 were present at the occasion to cheer on all the teams. Later, they gave out prizes and the trophy to RJ Sidhu and his team from Fever FM. Big FM was declared the runner up team in the match.
A couple of RJs from each station took the lead to represent their team and then formed the rest of the team representation by exhorting listeners to upload their photos on Facebook and enter a contest.
This initiative fall in line with Big Bazaar, since it is the authorized merchandise retailer of ICC Cricket World Cup 2011. It offers specially designed cricket merchandise for men, ladies and kids. There is also a special line of ICC Cricket World Cup 2011 bath and gym towels and hand towels for those who sleep and live cricket.