The Bombay Chamber of Commerce and Industry (BCCI) and Indiatourism Mumbai, in association with Radio Mirchi, has organised the Bandstand Revival Programme, which includes live band performances in Bandstand Bandra every Saturday. This initiative has been conceptualised and managed by the BCCI. It was initiated February and will continue for 18 weeks until May.
Commenting on the objective of the activity, Kavita Sharma, Joint Director, BCCI, said, "The objective of the Bandstand Revival Programme is two-fold. Bandstand is 150-year-old property with a rich heritage. We want to try and bring back the culture of listening to live music in the open to audiences for free. The second aim of the programme is to provide a platform to young musicians to showcase their talent."
Sharma said that this was the third edition of the Bandstand Revival Programme. "The first two editions in 2007 and 2008 saw performances from traditional and folk artistes from different states of India which appealed mostly to the older generation. This year, BCCI has made a conscious decision to provide a platform to young musicians who create original music and compositions to engage the youth," Sharma added.
Radio Mirchi is the radio partner for the initiative. Through the Radio Mirchi show 'Band Bajao, Jeeturaaj ko Sunao', upcoming bands will be given the opportunity to audition and a winner will be endowed with the opportunity to perform at Bandstand.
Promotions for the programme are being done online and through word-of-mouth publicity, and also by the Bombay Elektrik Project (BEP), which promotes cutting-edge artistes, musicians and singers, regardless of the genre or medium.
Sharma further said, "The performance attracts over 100 people through the performances at Bandstand. BCCI earlier has also played a major role in developing the Kala Ghoda area as a creative hub, prior to being taken over by Times Group to develop the Kala Ghoda Arts Festival. We are hoping the same would one day be the case with Bandstand."