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NEWS
Autocar Performance Show woos Mumbai automobile fans
Wed 23 November 2011
The four-day Autocar Performance Show 2011 was held from Nov. 17 to 20 at the MMRDA grounds, Bandra Kurla Complex in Mumbai. The expo witnessed prominent auto brands showcasing a variety of models ranging from the mid- and luxury segments to eye-catching sports convertibles. From automobile fanatics checking out the latest car models to potential buyers, the auto show witnessed visitors of all sorts and none were left disappointed.


The 7th edition of the Autocar Performance Show showcased some of the most powerful and exclusive cars and bikes from around the world. Some of the brands showcasing their models at the show were Aston Rapide, WTCC Chevrolet and Rolls Royce, Ferrari, BMW, Audi, Jaguar, Volkswagen, Ford, Toyota and Nissan, among others. Kotak Mahindra Prime Ltd., a unit of the Kotak Mahindra Group, was the presenting partner for the event. MapmyIndia and 93.5 Red FM were the navigation partner and radio partner for the event, respectively.


The inauguration of the event on Nov. 17 witnessed the presence F1 Racer Narain Karthikeyan as well as top chiefs of various auto brands like Sudhir Rao, COO, Renault India; Thomas Kuehl, Member of the Board Sales & Marketing, Skoda Auto India Pvt. Ltd.; and Neeraj Garg, Board Director, Volkswagen; among many others.


The Lotus Renault team's Formula One car displayed at the entrance of the event managed to catch a lot of eyeballs, and the F1 driving simulator at the event engaged F1 fans at the show. The Maruti Suzuki Autocross and the M&M track experience added to the visitors' excitement. Some of the auto brands conducted their own quizzes and competitions of sorts to attract and engage the audience. Besides auto brands, other auto industry related businesses like automobile designers and modifiers, sound system manufacturers, and many others displayed their products at the event.


Speaking about the growth of the event and the response, Hormazd Sorabjee, Editor, Autocar India said: "The event has reached a whole new standard. Overall, there was a higher quality, look and feel to the whole thing. The layout and stall design were of significantly better quality. The quality of the crowd was excellent. There were genuine enthusiasts and auto lovers coming in. The Mumbai audience is always very special and knowledgeable. There were a lot of things at this event for everybody and it served as a platform for auto brands to showcase their models in Mumbai."



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