Since this is a singing competition between India and Pakistan, similar auditions are ongoing in Pakistan wherein singer Atif Aslam, who is the second judge of the show, is present for the auditions. The auditions are targeted at people between the ages of 16 and 26 years and engaged around 2,500 people in Lucknow, 3,000 people in Delhi, 3,800 people in Mumbai, 2,000 people in Ludhiana and 4,000 people in Indore.
The show is currently being promoted through print, television and social media. The setup for the auditions included 6 x 3 ft standees and a 20 x 10 ft backdrop with the logo of the show.

Speaking about the association with Sahara One, Meghna Raheja, Assistant Manager Marketing, Janasheen Event Management said: "Janasheen Event Management specializes in managing auditions and this was a project given to Saibaba Telefilms. We are the official agency to execute their events. Earlier, we have managed various auditions for Saregamapa and other reality shows in Lucknow."