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Apollo Munich promotes new insurance product with Snowfall in Chennai
Tue 21 February 2012
To build brand connect around the launch of Apollo Munich Health Insurance's product, Optima Restore, the company conceptualised an activity called ‘Snowfall in Chennai' at the Express Avenue Mall, Chennai, on Feb. 18 and 19. Mudra Max was responsible for executing the event.


Speaking about Optima Restore, Antony Jacob, CEO, Apollo Munich Health Insurance said: "Optima Restore has been designed to offer complete comfort to health insurance consumers, since their coverage will increase whether they use the plan, or don't use it at all."


The pre-event hype witnessed promoters distributing an invite in the form of Apollo Munich branded balloons with ‘Snowfall in Chennai' written on it. The event was also promoted through the radio. The activation was targeted towards the general public who are looking for a health insurance product, mainly in the age group of 20-50 years.


The set up consisted of an area of 40 x 40 ft., which was divided into two areas. One was a maze and the other one was an emcee activity area. The emcee activity area constituted of a skiing simulator, an igloo, a moment capture wall, a snow cart and a photo opportunity. The main attraction was snow machines which were placed on the trusses. The activity claimed that the snowfall effect was quite similar to actual snowfall. The event reached out to more than 1,00,000 people through this event.


Shedding some light on the objective behind doing this, Vikram Basrao, Manager, Mudra Max-OOH said: "Chennai was chosen as an appropriate city as it is one of the most important markets by Apollo Munich. There were not many options to promote the product through other mediums such as outdoor or signages. We chose to promote it through this event. We might replicate the same in Delhi, but there are no immediate plans for now. We have been associated with Apollo for a long time and this was part of our ongoing campaign."



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