Takayama, on June 15, performed his illusion at Carter Road Promenade in Bandra, Mumbai. Pentagon helped AXN to identify the location and aided in the execution of the performance. Takayama performed an illusion of floating in the air alongside a lamp post. The illusion was created by masking a cherry picker so that Takayama could be safely carried up the lamp post. The performance lasted for more than an hour, post which Takayama interacted with the media and the public. The performance managed to capture the attention of more than 20,000 people.
Pentagon Activation organized the press conference and the private trade party at the Grand Hyatt on June 14, which was decked up to compliment the Hawaiian edition of the show. The setup included floral arrangements and exclusive Hawaiian elements like palm trees with a hammock, Tiki masks and surf boards.
Ricky OW, Vice president and GM, Network Asia, Sony pictures TV, hosted the press meet and explained how AXN was running the campaign. Takayama also interacted with the media, explaining the entire concept of what his family vacation was and who his family comprised of. He then enthralled the media with his share of tricks.
Commenting on the promotion, Rohit Bhandari, Senior Vice President, AXN and Animax India, said: "AXN has brought Cyril, the world renowned illusionist, to India for the promotion of his latest show Cyril's Family Vacation: Hawaii Edition. For the promotion, we did a press conference as well as a public stunt. We have been working with Pentagon for a few years now, and we continue the collaboration with this campaign. Pentagon has supported us with great planning, execution and some really innovative ideas at both the events. As always, it has been a great partnership."
Commenting on the execution of the promotion, Khushbu Vaid, Director, Pentagon Events and Activations said: "I think behind all great magic, there is a team that ensures that every piece of the act is in perfection coordination. We are happy to have helped Cyril and AXN achieve that perfection and make people experience their once in a lifetime experience."