The announcement came as they hosted an exclusive display of the prestigious trophy at a closed door preview at Mapples Emerald in New Delhi. The glittering 7.5 kg trophy was unveiled to key partners from advertising agencies and top clients across FMCG, retail, banking, pharmaceutical, manufacturing and others.
As the Official FM Radio Partner for the ICC World Twenty20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week. It will also mean exclusive access for the station to players from India and abroad during the course of the tournament. Exclusive interviews and bytes from players and other match officials will be aired first only on 92.7 BIG FM.
In order to promote the tournament on-ground, 92.7 BIG FM will conduct a number of T20 matches for listeners across cities who will fight for the BIG T20 CUP, the winning team here will also get the rare opportunity to witness a match involving India in Sri Lanka. As the Official FM Radio Partner, the station has a series of offerings planned which vary on air, on-ground and more.