The BIG Phataka League will have these 11 guests on the BIG 30 Countdown, where they will watch the match with RJ Nitin who will throw googlies on their personal life, their take on Bollywood and the match itself. These bites will be uploaded on the website where listeners will vote for the most sensational and salacious story. A day prior to the grand finale, the top controversies as voted by the listeners, will be exposed to listeners by Kangana Ranaut.

Commenting on the new campaign, Soumen Choudhury, Business head, 92.7 BIG FM, said, "We created one of the best cricketing season campaigns on radio with the astounding success of ‘TVS tyres Bollywood Ka World Cup'. And this will continue with the launch of ‘TVS Tyres BIG Phataka League'. The controversial cricket game format will meet its match on radio with 11 controversial celebs playing out their side of the innings on 92.7 BIG FM. We are pleased to be associated with TVS tyres for the second time around. We are confident that through this partnership, 92.7 BIG FM will continue to provide unique and exciting content and TVS Tyres will effectively leverage this cricket bonanza."

The BIG Phataka League will be promoted through all of RBNL's media verticals. It will have a 360 degree marketing approach by promoting the campaign through on-air, digital, out of home, TV and on-ground activation. LIC is the Powered By Sponsor, and brands like State Bank of Hyderabad, Idea, India cements and MP tourism are coming on board to partner this property.