To promote this cause and enable widespread awareness among the audience, across the city of Mumbai, the actor signed ‘Quit Smoking' on a huge cigarette caricature cut-out which will be placed in the Infiniti Mall in Andheri premises so that people can support the campaign and spread awareness on the ills of tobacco.

The campaign takes on the pressing issue of smoking and the various harms related to smoking. This campaign by 92.7 BIG FM is an extension of the larger campaign called ‘Mumbai Manao, Life Banao' which celebrates the spirit of Mumbai. As part of the campaign for World No Tobacco Day, 92.7 BIG FM's RJ Ankit spoke to various celebrities like Vivek Oberoi, Javed Jaffrey and Ayushmann Khurrana on dangers of smoking and its effects. Besides this, listeners shared their experiences and doctors gave tips.

Oberoi has been associated with the Cancer Patient Aid Association (CPAA) for over ten years. This opportunity with 92.7 BIG FM gives him another platform to spread awareness across a wider audience. Oberoi spoke to RJ Ankit about the need to spread the message of the dangers of smoking and how tobacco related diseases like cancer and tuberculosis can wreck the lives of individuals and their families alike.

Commenting on this initiative, 92.7 BIG FM spokesperson said: "As the leading media brand that reflects the city's passions and emotions, we believe in using our medium - radio - to spread awareness and promote noble causes which are of relevance to the society. This campaign has been conceptualized to draw attention towards World No Tobacco Day. As a brand that celebrates Mumbai's passions, this is our way to create awareness and draw people away from using tobacco."