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360 arc launches MICE division planit!mice
Fri 03 February 2012
An international agency specializing in events, exhibitions, BTL activations, promotions, visual merchandising and artist management, 360 arc will launch a new division named planit!mice next week, that will specifically cater to MICE requirements across the globe.

360 arc has been present in the global markets since 2007. Planit!mice has tied up with 48 countries, inclusive of unexposed countries, and will provide both inbound and outbound services to clients, also selling India as a MICE destination. The company claims that every company in the MICE space would have international tie-ups but the USP of their company is the number of sightseeing and other options they will provide their clients in the unexplored territories in the respective country their client chooses to visit.

Speaking about the launch, Arun Varghese, Manager - Activation and Events, 360 arc said: "We have taken the initiative to launch this division because we realize that there is a lot of potential in the MICE segment. We are currently working on a couple of projects and are in talks with multiple potential clients."

The 48 locations they have tied up with are Canada, Cuba, Brazil, Iceland, Canary Islands, Scotland, the United Kingdom, France, Germany, Switzerland, Italy, Austria, Serbia, Turkey, Mongolia, Australia, New Zealand, Russia and Montenegro, among others.

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