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March 13 2010 | 11:02

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Vodafone launches 'Star of the Match' competition for DLF IPL Season III | Over 1,200 women participate in Lavasa Women's Drive 2010 | HDFC Standard Life plans on-ground activations as part of association with Rajasthan Royals | Radio Mirchi to drop listeners home early, in time to catch IPL matches | DNA Networks to handle DLF IPL 2010 opening ceremony | Vintage Events manages first edition of 'Vivaha Homes' exhibition | Cream Events manages 'Sports Illustrated Power Awards' in Mumbai | Fever FM promotes Delhi Daredevils through 'Dilliwale Cup Le Jayenge' campaign | Tourism Malaysia, Kuoni Academy engage 1,500 travel agents for Malaysia Master Programme | Autocar Events manages second edition of 'Young Driver 2010'; 23 cities covered | WOW Awards 2010 scheduled on March 31 in Mumbai | First edition of India International Sports Summit scheduled on March 24 and 25 | Impact Communications to manage `Choupal Mahotsav` across 24 'Choupal Sagars' | DNA presents 'Sur Sangeet Sangam' to raise funds for NGO | Shamiana and Tata Docomo engage budding filmmakers with series of events | Cineyug to manage 'Videocon d2h Television Awards' | Executive Events to manage Asia Pacific Aquaculture 2011 in Cochin | Planman Group manages 'Royal Challenge Smooth Hyderabad Festival' | FICCI announces schedule for Frames 2010 | FDCI hosts Wills Lifestyle India Fashion Week 2010 in Delhi | Exhibitors Knowedge Forum in Mumbai draws exhibitors from over 50 companies | NDTV televises 24-hour fundraiser live event 'Greenathon'; series of activities organised | IPL to re-tender for two new franchises | Pantaloons and Afaqs host 'Style Inc. Awards' in Mumbai | IMG India manages 10th Lakme Fashion Week 2010 in Mumbai |

	DNA Networks to handle DLF IPL 2010 opening ceremony	LIVE INDUSTRY WATCH
	The opening ceremony will being together professional cricketers and entertainers from across the globe, at DY Patil Stadium in Navi Mumbai on March 12. International artistes Lionel Richie, Ali Campbell and Bjorn Again will perform during the ceremony.
	Read the full article

	HDFC Standard Life plans on-ground activations as part of association with Rajasthan Royal...	SPORT RUSH INDUSTRY WATCH
	The life insurance player has announced its second year of association with Rajasthan Royals as associate sponsor.

	Vintage Events manages first edition of 'Vivaha Homes' exhibition	MICE
	Fifty exhibitors will showcase their products in exhibition, which will next travel to Mumbai and Bengaluru.

Vodafone launches 'Star of the Match' competition for DLF IPL Season III	BRAND BUZZ PROMO POWER
Vodafone customers get a chance to win an all-expense-paid trip to DLF IPL matches venues and be seen live on television at the...

Over 1,200 women participate in Lavasa Women's Drive 2010	PROMO POWER BRAND BUZZ
Several brand-led activities were held at Lavasa to engage participants with partnering brands.

Radio Mirchi to drop listeners home early, in time to catch IPL matches	RADIO ACTIVE SPORT RUSH
During the first week of IPL, the radio station will help listeners reach home quickly with the aid of cabs or even a helicopter.

Cream Events manages 'Sports Illustrated Power Awards' in Mumbai	INDUSTRY WATCH SPORT RUSH
The awards felicitated 50 people of the Indian sports industry.

Fever FM promotes Delhi Daredevils through 'Dilliwale Cup Le Jayenge' campaign	RADIO ACTIVE SPORT RUSH
The campaign is mix of on-air and on-ground activities during the third edition of DLF IPL series.

Tourism Malaysia, Kuoni Academy engage 1,500 travel agents for Malaysia Master Programme	PROMO POWER MICE
The Programme is an initiative to engage people from the Indian travel industry who will in turn promote Malaysia among Indian ...


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In 2010, which will gain more prominence in the marketing mix of brands -- sports-led or film and music-led events?
Sports-led events
Film and Music-led events
Equal mix of both
	Vote \| View Results

A promotion idea has to come from the core of the brand: Lloyd Mathias, President and CMO, Tata Teleservices; Jury Chairman, WOW Awards 2010

Shamiana and Tata Docomo engage budding filmmakers with seri...
Among other events, Shamiana is also planning an event with Seventy EMG.

Cineyug to manage 'Videocon d2h Television Awards'
Videocon has launched an array of satellite product range in the d2h sector, and Abhishek Bachchan has been named brand ambassa...

Pantaloons and Afaqs host 'Style Inc. Awards' in Mumbai
The initiative was aimed at recognising and felicitating the most stylish Indian CEO.

i-mint aims to engage one lakh customers through activity at HPCL outlets
The activity, which began in Bengaluru on February 1, will go on till March 31 across 14 cities...

ACC announces partnership with IPL team Kings XI Punjab
ACC will be the Official Team Partner and where the brand will be present on the apparel of the team on the leading arm...

Red Bull Street Style travels to Mumbai, Delhi and Bengaluru
The event, managed by the in-house events team at Red Bull, is being partnered by UTV Action, Fever FM and DSN...

Promotion Marketing Awards of Asia 2010 calls for entries
In its 11th edition now, the closing date for entries to PMAA 2010 is March 26, 2010.

Pacific Conferences organise two-day conference on experient...
The conference will be held from January 25 – 26, 2010 at Sheraton Towers, Singapore.

Publicis Groupe combines PR and event divisions to create MS...
Publicis Groupe has combined MS&L Worldwide, Publicis Consultants and Publicis Events to form the new network.

Entries judged, PMAA winners to be announced in July; Sharma, Dasgupta on MAA Gl...
MAA Globes 2009 will also have two Indians on the jury. Ambika Sharma of Jagran Solutions and Saurabh Dasgupta of Innocean Worldwide, w...

`Kia on Tour 2009` to showcase latest Kia cars in 44 countries
Kia Motors also plans to host promotional events which emphasize the company's FIFA World Cup and Australian Open sponsorships, as pa...

World Gourmet Summit 2009 underway in Singapore; ninth WGS Awards on April 24
A series of events like gourmet safaris, vintner dinners and celebrity dinners will be held from April 19 to May 2.

Stage pe Ghulam Ali the, magar awaaz kis ki thi?
by Bipin Pandit /All the world\'s a stage...
I decided to watch a live concert of Ghulam Ali the famous Ghazal Maestro from Pakistan

The thump is in!
by Moira Pradhan /My kind of music
Copious with rich vibrant overtones here is the fresh Indian sound replete with rustic rhythms With

Are we headed?
by Clutter Buster /Daily Paradigm Shift
In an evolving economy time distance and geography no longer matter when conducting business The Flat

HHM Events Pvt. Ltd.

Sheer Event Management Pvt Ltd

Ascent Brand Communications Pvt. Ltd.

Oak’s Management Consultancy Pvt Ltd (OMCPL)

BVU Media Ltd

Autocar Events manages second edition of 'Young Driver 2010'; 23 cities covered
Autocar India, in its bid to promote safe driving, launched the activity last year and had roped in Maruti Suzuki as the title sponsor.

WOW Awards 2010 scheduled on March 31 in Mumbai
The much-awaited WOW Awards 2010 will be given away at a glittering ceremony at the Andheri Sports Complex on Ma...

First edition of India International Sports Summit scheduled on March 24 and 25
An annual sports business convention promoted by TransStadia, the summit will focus on the challenges and opport...

Impact Communications to manage `Choupal Mahotsav` across 24 'Choupal Sagars'
In the first phase, the three-day 'Choupal Mahotsav' will be held in eight Choupal Sagars in Uttar Pradesh.

DNA presents 'Sur Sangeet Sangam' to raise funds for NGO
The event is being organised by Bipin Pandit, Manager, Ad Club of Mumbai.

Economic Times and PricewaterhouseCoopers present eight-city meeting on Union Budget
The roundtable meetings are aimed at analysing the budget which will be presented in the Parliament on February 26.

Zeal Broadband Solutions organises eighth edition of 'Converging World 2010' in Kolkata
The three-day exhibition and conference is aimed at spreading information about the convergence of various technologies.

Bloomberg UTV organises 'Guru Mantra' series; Edward De Bono to tour three cities
The business news channel has associated with Global Village Unlimited and Northpoint Centre of Learning for the...

NCPA organises Symphony Orchestra of India's eighth celebrity concert season
The season will feature several western classical music performances centred around the romantic era.

Impresario manages `Manorama Newsmaker award 2009` event in Cochin on Feb 7
The annual award is conferred to a person whose activities or accomplishments are reported prominently through t...

Gatorade selects aspiring Pacers for 2010

PITCH-Madison Media Advertising Outlook 2010 estimates de-growth in 2009 of 10%; forecasts 13% growth in 2010

A first for mass sporting events: Insurance for participants

Ambika Sharma wins “Star Youth Achiever Award” at 2nd Global Youth Marketing Forum

And the Airtel Mirchi Music Award 2009 Winners Are…