Experiential Marketing, Events, BTL, Promotions EVENTFAQS; The Business of Events Simplified!!
 
 
July 04 2009 | 15:52
  Welcome Guest! Economic Times and PwC announce budget special roundtables in five cities  |  TaylorMade adidas creates Golf Skool in Delhi mall  |  First edition of Hyderabad International Auto Show from July 17  |  Delhi Daredevils looks beyond cricket; creates `Soccer Mania` to engage local youth  |  Radio City Hyderabad begins hunt for `Navulla Don II`  |  GiveIndia announces 'Joy of Giving Week' from Sep 27  |  Axiom Gen Nxt launches Frito Lay's Aliva in Bangalore and Hyderabad  |  Mitsubishi Cedia launches `The Great Driving Challenge`; Encompass to manage ground event  |  Fountainhead bags manadate to handle IOC's Golden Jubilee celebrations  |  Showtime to manage ICC World Cup 2011 launch event  |  TAM`s LV Krishnan to present broad framework for measurement of events, at EEMAGINE  |  Done and Munjal Events join hands for Bandra-Worli Sea Link opening  |  
 
  TaylorMade adidas creates Golf Skool in Delhi mall RETAIL IMPACT
SPORT RUSH
 
TaylorMade-adidas Golf (TMaG) has conceived a 'Golf Skool' to engage and encourage golf enthusiasts. What is unique is that the Golf Skool has been incubated in flagship store at a Delhi mall. The store boasts of a 'TaylorMade Golf Skool' platform, with a nine-hole training simulator. Iris, the independent integrated agency network, was the brainchild behind the engagement platform.
 
  Economic Times and PwC announce budget special roundtables in five cities CORPORATE CONTACT
 
As part of the series organized by Times Grey Cell, roundtables will be hosted in Kolkata, Ahmedabad, Kochi, Chennai and Bangalore, beginning July 7.
 
  First edition of Hyderabad International Auto Show from July 17 MICE
INDUSTRY WATCH
 
Vista Entertainments is organising the annual event in association with Hyderabad International Convention Centre, the venue. The tie up is for three years. Organisers expect more than 10,000 peo...
 
Delhi Daredevils looks beyond cricket; creates `Soccer Mania` to engage local youth SPORT RUSH
BRAND BUZZ
Franchise owner GMR Sports has decided to keep the brand alive through the year. A football tournament targeted at Delhi youth is underway, manag...
Radio City Hyderabad begins hunt for `Navulla Don II` RADIO ACTIVE
INDUSTRY WATCH
Bangalore-based Buenos Events, which was engaged last year too, has been retained to handle the on-ground finale in a city mall.
GiveIndia announces 'Joy of Giving Week' from Sep 27 INDUSTRY WATCH
A host of events, calibrated to help people across segments experience the joy of giving, will be held across India.
Axiom Gen Nxt launches Frito Lay's Aliva in Bangalore and Hyderabad PROMO POWER
BRAND BUZZ
The brand was launched in the first week of June, and on-ground promotions will begin in July. The agency managed the launch events targeted at d...
Mitsubishi Cedia launches `The Great Driving Challenge`; Encompass to manage ground event SPORT RUSH
PROMO POWER
Entries are being invited for the couples-only event from across the country. From 100 shortlisted couples, three will be part of ...
Fountainhead bags manadate to handle IOC's Golden Jubilee celebrations INDUSTRY WATCH
LIVE
The agency has lined up three events for Indian Oil in Delhi and Mumbai over the next few months. The celebrations started with an event ...
XMA Cross Media Awards 2009
14-10-2009
Leaders In India Business Forum 2009
10-10-2009
CINEX Asia 2009
21-11-2009
View more events.
From India, only ad agencies have won Promo Lions at Cannes. Why?
Not many Indian specialist promotion agencies participate.
Ad agencies have more experience in packaging their work for award shows.
Experiential marketing specialists are good at execution, but need to come up with better creative ideas to succeed in award shows like Cannes.
  Vote | View Results
We wanted to move from ‘cycles’ to ‘cycling’, and from ‘product’ to ‘experience’’: BK Singh, VP - Sales and Marketing, TI Cycles
 
E 18 promotes Castrol Bike Zone in Nagpur with on-ground pro...
E 18 manages promotional activities Castrol Bike Zone launch in Nagpur, with radio and canter-led activity. The agency has plan...
Whiteleaf manages launch promos for Hippo in Pune; promotion...
Parle Agro recently launched 'Hippo' to enter the branded snacks segment. Whiteleaf Entertainment rolled out a four-week promot...
G2rams manages Fiat Grande Punto launch in Mumbai
Fiat hosted a launch event on June 22 in Mumbai, at the Taj Lands End. G2rams created a ‘sporty experience’ at the event, in keeping ...
BSNL appoints PDM to promote 3G services across India
The mandate follows a pitch process. Starting July 1, a two-month pilot promotion will roll out in 15 towns and cities in north and east Ind.....
Dabur and My FM create talent hunt property to promote new Flower Magic hair oil
The state-wide talent hunt began on June 16, and will cover Chandigarh, Ludhiana, Amritsar and Jalandhar. ‘Magical Female Voice of Pun.....
Semora Entertainment Works manages launch events in four cities for Novartis
The agency handled the launch events for GalvusMET and Rasilez HCT in Jaipur, Mumbai, Kolkata and Bangalore. Each event was attended by over.....
 
 
Entries judged, PMAA winners to be announced in July; Sharma...
MAA Globes 2009 will also have two Indians on the jury. Ambika Sharma of Jagran Solutions and Saurabh Dasgupta of Innocean Worldwide, who were on...
`Kia on Tour 2009` to showcase latest Kia cars in 44 countri...
Kia Motors also plans to host promotional events which emphasize the company's FIFA World Cup and Australian Open sponsorships, as part of the ...
World Gourmet Summit 2009 underway in Singapore; ninth WGS A...
A series of events like gourmet safaris, vintner dinners and celebrity dinners will be held from April 19 to May 2.
‘By May 25, we would have redefined how to market sporting events globally’: Lal...
Organizers have announced strategic partnerships and tie-ups with companies in South Africa for the DLF IPL’s Season 2009. Maveri...
Innocean’s Saurabh Dasgupta and Jagran Solutions’ Ambika Sharma on PMAA 2009 jur...
The Promotion Marketing Awards of Asia ’09 has two Indians on the jury. The awards will culminate on Aug 7 in Australia.
Earth Hour: A billion people to switch off lights on Mar 28, from 8.30 to 9.30 p...
The movement has garnered an unprecedented response from more than 2,400 cities and towns in 82 countries.







































 
Stage pe Ghulam Ali the, magar awaaz kis ki thi?
by Bipin Pandit /All the world\'s a stage...
I decided to watch a live concert of Ghulam Ali the famous Ghazal Maestro from Pakistan
The thump is in!
by Moira Pradhan /My kind of music
Copious with rich vibrant overtones here is the fresh Indian sound replete with rustic rhythms With
Are we headed?
by Clutter Buster /Daily Paradigm Shift
In an evolving economy time distance and geography no longer matter when conducting business The Flat
 




     
 
Seventy Seven Entertainment Pvt. Ltd
Wings Brand Activation
Market Men-Consumer Connect & Events Pvt. Ltd.
EMC Events India Pvt. Ltd.
Sheer Management
 
Showtime to manage ICC World Cup 2011 launch event
Showtime bagged the mandate following a pitch process. The event, scheduled for July 14 in Mumbai will unveil th...
TAM`s LV Krishnan to present broad framework for measurement of events, at EEMAGINE
EEMA has chosen TAM Media Research to create a measurement system. At the EEMA National Convention in Agra (Jul ...
Done and Munjal Events join hands for Bandra-Worli Sea Link opening
Infrastructure company HCC appointed Dubai-based Done Events and Mumbai-based Munjal Events for the inauguration...
V4 Entertainers and Silver Screen International organize ITFA 2009; next edition in March ...
This was the second edition of the event, and it was held at the Singapore Expo Max Pavilion on May 16. It was a...
Education Times organises pre-departure series in six cities
The event will be held in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai and Pune from June 30 to July 10. ...
 
Second edition of Consilience on June 19
The Economic Times property's 2009 edition is on the theme 'Profit from IT: The SME Growth Catalyst'.
Fifth Times of India HR Forum in Mumbai on June 16
The Times of India HR Forum 2009, powered by Times Ascent, will focus on the slowdown and how companies must survive this. ...
Limelights manages inter-college fest Swayam in Bengaluru
The annual cultural fest at MVJ College drew to a close with a performance by Hindi Rock Band ‘Bombay Vikings’.
UTV Bindass rolls out new show with live makeover for actress Mona Singh
UTV Bindass, which announced its new reality makeover series Blue Carpet on April 15 in Mumbai, had the actress ...
TimesJobs.com’s ‘Multi-Brand Job Fair’ in Pune witnesses over 7,000 walk-ins
More than 1,500 job seekers were given spot offers, shortlisted, at the event held on March 28 and 29.
Divya Radhakrishnan is new President of Rediffusion – Y&R Public Relations
Apple Sells over One Million iPhone 3GS Models
India’s most awaited business news channel ET NOW launched
MySpace India Black Curtain Screenings in Mumbai and New Delhi on June 18
Hard Rock Iinternational announces opening of Hard Rock Cafe New Delhi
 
     
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